RNLI wished to broaden their appeal with their locally sourced confectionery range, so invited us to review their packaging design.
The brief was to engage with visitors across the country and to remind them of ‘beautiful days by the sea’. We visualised the British seaside using various scenarios and nostalgic elements that are simplistic, positive and coherent across the range.
See the range RNLI selected and a few of our early ideas.
Designer: Vicki Turner